bar.foo
Challenge the best software engineers in the world for Google.
“bar” and “foo” are terms used by software engineers as a placeholder for a value that can change, depending on conditions. These formed the name and identity for a special lab project for Google’s recruitment marketing team aimed at engaging with engineers in their language - code. A series of hidden easter eggs built into Google Search queries for complex coding challenges which awarded those curious enough with an interview with Google.
Read more about it here.
Stories from software engineers at Google was a microsite which accompanied the bar.foo recruitment marketing efforts revealing some of the secrets and techniques used by Google engineers.