YouTube Space Lab
YouTube in partnership with Lenovo, NASA and other space agencies revealed to the world a new initiative to capture the imagination of students and teachers and reinvigorate the study of space and space science. A global competition aimed at 14-18 year olds. Shortlisted Cannes Lions, D&AD In book, Best in Book – Creative Review.
We teamed up with with Google Creative Lab to invent a creative wrapper and overall art direction for various stages of the competition. From the initial teaser campaign, the call for entries, voting, winner announcements and the live stream from space.
