Crowdsource a global cinematic
experiment for YouTube & Ridley Scott

Life in a Day celebrated the ability of the internet and specifically YouTube to capture the events of one day from millions of people from around the world. During my time in Google Creative Lab I helped gain stakeholder approval, developed the campaign concept and treatment, a global digital campaign across the GDN, YouTube and PR activations, overseeing an interactive YouTube channel produced by RehabStudio. Winning a Cannes Lion for our efforts.